Thailand Data

For better or worse, one of the defining characteristics of an American workforce used to be that we never left our desks. We were considered to be workaholics, always obsessed with the next project, the next deadline, and the next contract. Yet now, when I talk to my friends abroad, they seem ...

When it comes to marketing, there's nothing better than print content delivered directly to your hands, even though it may seem like an old-fashioned practice. Two things are happening here, first that your audience is increasingly having their attention held in repeated attempts across multiple ...

Google Docs can't save your life… but it sure can save your business. Not only is it a very useful tool for work, school, and personal work, but it's the perfect tool to use in this fast-paced age. Several businesses have improved greatly thanks to Google Docs.

Digital media is now the number one ...

I would say that it is one thing to recognize a problem and quite another to solve it. However, when it comes to marketing, many people face a challenge in recognizing what the problem is in the first place. In the case of email marketing, you can't just say that you are struggling with email ...

Gifs are very popular, cut-up videos that are the equivalent of videos in memes. Memes are images with text that are meant to capture the attention of viewers. If you've seen a picture of Willy Wonka with a loaded social message or a baby with a victory fist , that's a meme.

Understanding memes is ...

Last week I wrote a lovely post about how alien movies are similar to autoresponder messages when it comes to touchpoints. Now that we know that your audience needs sequenced touchpoints from you and your brand, the next question is, “what exactly is it about them that makes them similar?”

In ...

The Internet is increasingly changing the way brands innovate to spread the word about their products and share content with their audiences. Even brands that aren't necessarily fans of Internet phenomena like social media are learning where the power of the digital channel lies. Comedian Luis CK is ...

A promotional email is meant to get your audience excited about something. Maybe you have a new product or service to announce, or maybe you have excess inventory and want to get rid of something. The bottom line is that you might be looking to promote something that will bring traffic to your store ...

Having a high bounce rate on your email marketing campaigns is scary. It's an indicator that there's something terribly wrong with your latest campaign, as you realize that people aren't receiving your emails. It's so scary that it's similar to that classic scene in horror movies where a character ...

When I first introduced the LEAN culture to the Benchmark team, I was a little uncomfortable with a comment from Paul Akers, author of 2 Second LEAN, who states that “it all starts in the bathroom.” He argues that there is no better place to start building and maintaining a culture of continuous ...