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In the world of social media, small businesses are faced with the challenge of producing a steady stream of content marketing to funnel across multiple social channels. Some social channels are easier than others. Instagram, for example, makes it easy to give your customers a glimpse into your daily ...

Creating a winning crowdfunding campaign means setting things up ahead of time to succeed. Failing to plan is planning to fail. Be prepared to answer questions, have information ready to present, and give your campaign a better chance of success than someone who jumps in headfirst. You should allow ...

No matter what type of event you are hosting, chances are you have several competing producers who are also creating similar events in your niche. In order to stand head and shoulders above the crowd you allow your potential attendees to identify your event as the one they are most willing to invest ...

First there was Harry Potter, the book that rekindled a passion for the written word. Then came Game of Thrones, The Hunger Games, Twilight, and even The Walking Dead – all derived from great readings of books opened with cracks in their pages after at least a decade of illiterate, awkward silence ...

Organizing and marketing an event is not just about sharing your business, it is also about sharing your business culture. It is a real-time opportunity to demonstrate what kind of people your business employs and how you will do business. It is a showcase of what is expected, in other words, what ...

Well, in the world of marketing and advertising , we can all be the sheep that follows the rest of the herd around us. If our fellow sheep are any example, then we'll all agree too!

That herd mentality, where people are influenced by their peers to follow a certain trend, adopt a behavior, or buy ...

Over the past two weeks, we've all seen a seemingly endless stream of videos of people taking part in the ALS Ice Bucket Challenge.

What really amazes me is not that the campaign went viral, but that it attracted such a diverse group of participants. It was a wildly successful campaign that can be ...

Now if you have been able to digest all those binary conversions that indicates that everything is well and good, except that like almost everything else in the world of email marketing it is not that easy or simple to implement. Most email clients will take the content type from your email header ...

Ever wandered into a sporting goods store and wondered how this 16-foot, inflatable raft will hold up against the aggressive Kaweah River? Or if this pro-series baseball glove will catch the winning ball at the Giants game? Wouldn’t it be great if you can test to see how these equipment would ...

Email personalization seems to be a curse if you do it and equally as curse if you don’t as an option for email marketers everywhere. While there are clear and undeniable benefits to having the recipient’s name in the subject line so that your customer fully understands your message with a single ...