Thailand Data

Example of using live video
To make it even more concrete, I want to briefly analyze how French entrepreneur and blogger Loic Le Meur uses live video. It is important to know that he organizes events where he brings together leaders from all over the world.

He refers all the followers he gathers on ...

Drift live chat

This software allows you to create campaigns within your account, allowing you to offer even more relevant information to your potential customers.

By analyzing the data from live chat, you gain insight into which companies and individuals are making a chat request and from which ...

The magic formula
Vlogs were broadcasted on Vodafone's YouTube channel Get Owned. Many vloggers also vlogged and wrote about it on their own channels. The magic formula of these specific vloggers and this challenge was a big hit with this target group. In just over 4 weeks, the channel gained 100 ...

Employee advocacy not only affects your brand’s reach, but also its credibility, sales results, customer loyalty and employee engagement. Time to add it to your marketing plan. But the role of the marketing communications officer needs to change as well.


Whether you work operationally or ...

brands involved

In addition to benchmarking parties that are visible as a result of the case, it is also important to monitor stakeholders. Many tools now offer an automatic stakeholder analysis. After all, there is often a lot of reporting by stakeholders around an issue. In fact, they often offer ...

Search Ads
Many pins are found through the medium's strong search function, both visually (Pinterest Lens) and textually. Keyword targeting has become an important element of setting up advertisements and Pinterest Search Ads (pdf) is also being worked on . For the time being, this option seems to ...

For those who missed it: you can now add a poll to your photo or video via Instagram Stories with 2 answer options, which followers can vote on. Have you also enthusiastically started working on this? The function is only a few days old, so there is still little data available. However, we can ...

4. User generated content
A channel like WhatsApp is the place to quickly collect user- generated images as a news platform, for example. I myself immediately think of the local 112Twente , where photos of witnesses to an accident are also forwarded to the editorial staff. These are then used in ...

Start with the Facebook pixel, which you place on your site with a code. With it, you build (anonymous) rich profiles of the people who visit your site via Facebook. Then you can, for example, create a target group with people who look exactly like the visitors of your site, lookalike audiences ...

Go for a style in your photo feed: light, dark, industrial, colorful. Develop a visual language for all your social media, that is a broader version of your corporate identity. You include in it what style your photography or cinematography is, how letters on images look, but also what not to do ...