The saturation of emails we receive means that the little time we spend reading them is very selective. Usability analyses indicate that a user spends 3 to 4 seconds deciding whether to read an email. These are 7 golden rules for achieving effective emailing. 1. The sender: create a recognizable sender, both in the From Name and in the From Email. Thus, avoid using formulas such as "no-reply" or other unfriendly ones. Some studies indicate that 73% of users classify emails as spam based on this field. 2. The subject: the optimal length hotmail email list for a subject is between 3 and 7 words (no more than 50 characters). Longer subjects are hidden in most mail servers and the user does not pay attention to them. Avoid as much as possible words that we could call “commercially aggressive”, such as offer, free, discount, etc. They can affect the level of deliverability. Finally, it is essential to test different subjects. Keep in mind that the subject, along with the from, are the elements that the user will value before deciding whether or not to open the email. 3. Text fragment: some email programs such as Gmail or Outlook show, along with the subject, a text fragment including the first lines of the text of the email body. With this in mind, think about what message you want to put or avoid at the beginning of the email, it will help you improve openings. 4. Blocking images: the best way to overcome the limitations of the automatic blocking of images is to combine text with images and include descriptive alt tags for the image.
67% of desktop email services block images by default.
100% of webmails block images by default
80% of mobile operating systems block images by default
English: Source: Litmus
5. The preview: many users have the preview enabled in their email providers. This is something we should take into account and think about offering the user's gaze "catching" content in the upper third of the body of the email (a space of 300px by 400px). Otherwise, the user will skim over the content without noticing anything that catches their attention and we will lose the opportunity to show them the rest of the body of the message.
6. The body of the message and the calls to action : keep in mind that once the email is opened, you have very few seconds to capture the user's attention, awaken their interest in the content and motivate them to interact with the calls to action. Thus, we recommend that you include at least one call to action in the header, place the main message in the first third of the email (50% of users do not scroll) and distribute the clickable links throughout the body of the message.
7. The landing page: the work is not finished with the user's interaction with the email... the landing page must be properly designed. It is essential that the content of the landing page is consistent with the promise of the email, otherwise, the only thing you will generate is frustration and a bad experience.
