The world of advertising changed with the introduction of the Marlboro Man and it has never stopped since then. As technology constantly changes with the times, we see a surge in innovation in the way business leaders market their products . With the help of digital ad exchange platforms, online businesses have become comfortable buying ios database and selling ad space to grow their business. The beauty of these programmatic ad exchange platforms is that they are completely technology-based and are built with the help of the AI and machine learning niche with the sole purpose of reaching the right audience. Now that we have covered the different types of demand-side platforms, supply-side platforms, and ad exchanges, we know for sure that they help you reach out to your potential audience and provide them with what they need the most – your product.
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