Now that you know why email accessibility matters, let’s take a look at a few basic guidelines that will help you enhance the accessibility of your next email campaign.
#1 Increase Your Contrast Ratio
Your contrast ratio is the degree of difference between your email’s background color and foreground colors.
To improve email accessibility, make sure you use a contrast ratio that’s large uk business email list enough to make your email easy to read for people with impaired vision. If your contrast ratio is too low, text and images may be hard to discern from the background.
Many email accessibility experts recommend using a contrast ratio of at least 4.5 to 1. You can test your email’s contrast ratio using online contrast checking tools.
#2 Make Text Easier to Read
After perfecting your email copy, you want it to be easy to read.
Here are a few tips to make your email’s text more accessible:
Align text to the left – Left-aligned text is easier to read than center-aligned text, especially for people with dyslexia.
Use large, legible fonts – Your font size should always be at least 14px. This will help readers with poor vision make out your email’s text on smaller screens.
Use live text – Live text is simply text that isn’t shown inside an image. Unlike text within images, live text can be read out loud using assistive devices.
#3 Underline All Links
Another simple accessibility tip is to underline your links. While it’s a common practice to make them another color, not everyone sees colors the same way. Even if a link stands out to you, it may blend in for someone with colorblindness.
Underlining your links will ensure that they’re easy to locate and more likely to get clicked.
#4 Include HTML Language Attributes
On the more technical side of things, you should always include an HTML language attribute at the head of your email.
Language attributes tell assistive devices and search engines what language the email should be read in. In turn, text readers can pronounce the words properly and provide listeners a more seamless experience.
