It can be said that Temu has burst into the world of e-commerce with great acclaim. However, its success from the beginning is due to the marketing strategies it has implemented and has been able to execute. In this article, we will look at the key points of Temu's marketing strategy .
What is Temu's strategy?
Blucactus-Digital Marketing-temu on a phone
The largest percentage of Temu buyers are between the ages of 25 and 34. However, it has a large age group, with consumers over 64 being the least represented.
Therefore, having a target audience of different ages, their marketing strategy has had to be well defined. This has been well accompanied by 100% effective social media management. In this way, they have not only been able to compete with e-commerce giants such as Amazon and Shein. But they have also made the most of important electronics sales events. As a result, their sales have been boosted and they have reinforced their presence and brand recognition in the market.
As for Temu's marketing , we will mention the tactics they have put into practice to stand out from the competition:
Prices and discounts
Temu offers competitive prices and aggressive discounts that can reach up to 90% on selected products. This tactic has managed to attract a large number of users to the platform. In addition, it has caught the attention of those consumers who are looking for the most tentative price in the electronic market.
Similarly, it creates strong list of turkey consumer email incentives for consumers to feel interested in trying its services. As an e-commerce company, Temu has understood that it operates in a market where price will always be the decisive factor. This strategy is therefore beneficial for it to continue being a highly popular platform.
Promotions and campaigns
Temu's promotions and campaigns are conducted through social media, specifically on platforms such as Twitter, Instagram and Facebook. Likewise, with its advertising campaigns, the company has been able to interact directly with its consumers. As a result, its online visibility has increased considerably.
Now, when Temu runs its promotions and advertising campaigns, the main focus is on special offers. As well as free products to those who sign up or invite their friends. In fact, Temu offers a large number of incentives that help it spread virally and encourage user participation.
Approach from the user experience
Temu 's marketing strategy has also been based on user experience . Therefore, when entering its platform, you can see a clean web design and intuitive navigation in its application. Likewise, it has a simple purchasing system. One where the user, before making the payment, can review the characteristics of the product they want and read the testimonials of people who have already purchased the item.
The truth is that every element related to customer interaction has been well analyzed by Temu to make it as fluid as possible.
Influencer marketing and collaborations
This form of marketing has allowed Temu to collaborate with people who have followers to increase their visibility and boost sales. Today, influencers play an essential role in building a brand's authenticity, especially in a market where personal recommendations are valued by the consumer.
Therefore, when Temu decides to collaborate with an influencer, it does so with the aim of increasing its reach. And, in addition, to enter specific segments in the market. However, to participate in the program, aspiring influencers must have a specific number of followers on their social media accounts. On the other hand, they must meet other specific requirements. Since Temu will consider the number of followers and the account's interaction metrics. All to determine whether or not the chosen influencer can help you build digital trust.
What are Temu's main marketing strategies?
As we have already mentioned, Temu has participated in sales events such as Black Friday, in order to maximize its impact on the e-market. Let's see how Temu 's marketing strategy is reinforced to make the most of events like these and differentiate itself from its competitors:
