Blendee's Marketing Operating System offers numerous APPs that, by exploiting the basic engines, allow you to make a lead generation strategy even more effective and engaging.
But what activities should be implemented in the early stages for successful strategies?
The list is certainly long, and in this article we have chosen to present you the most original and captivating APPs.
But before getting into the heart of the matter, let's do a little theoretical analysis.
Have you ever heard of Unveil Rate ?
The term “ unveil rate ” refers to the rate of disclosure, or the ratio that exists between known users , i.e. users for whom we have contact information, be it a mobile number or an email address, and anonymous users , i.e. all those who choose to browse a site or shop without providing any contact information.
As you can easily imagine, in a lead generation and nurturing strategy, knowing this KPI as a starting point is essential to understand and develop the best strategies to list of albania consumer email implement. Blendee Analytics allows you to monitor the number of registered and anonymous users by simply accessing the “Users” dashboard.
Statistics in hand, however, a significant fact emerges: in Italy only 1.8% of visitors, on average, choose to reveal their data and leave contact information on a website or eCommerce .
This means that over 98% of users interact anonymously, a significant figure that represents a great challenge but also a huge opportunity, especially when we talk about lead generation activities .
Here are some interesting APPs to use for a winning lead generation strategy .
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Lead Generation for eCommerce: The APPs You Can't Miss
Profiling customers and users to offer truly personalized browsing and purchasing experiences: the success of an eCommerce project increasingly depends on the personalization of the browsing and purchasing experience , the first step towards a loyalty and retention strategy . In this context and, especially in the initial phase of an eCommerce project, lead generation is essential to increase the customer base.
FLASH SALES WITH FORM and FLASH SALES RECOMMENDATION WITH FORM
Among the most effective APPs for lead generation activities in an eCommerce context, Blendee provides APPs that allow you to combine time-limited offers and forms . By using behavioral messages , it is possible to incentivize the anonymous user to release data and contact information in exchange for a coupon to be used for a time-limited offer.
