Email marketing: what it is and how it works
Email marketing is a very powerful communication tool with t women phone number data he user. It consists of sending emails to a list of authorized contacts to convert them into customers, increase trust between customers and brands, promote your business, send discounts and offers, and many other things.
Nowadays, there are several communication channels to achieve these goals. One example is social media like Facebook and Instagram, which do not generate the same kind of trust as emails. We think of order confirmations, which, even if they are not strictly commercial email marketing, are essential to maintaining a profitable relationship with customers. If users place an order on your site or subscribe to your newsletter, they expect to get a confirmation and they expect it strictly in the inbox, not on Facebook or other channels.
We are not exaggerating when we say that it is impossible to successfully run an online business without using email professionally. In this short guide to getting started, we want to explain how email marketing works, what the main types of emails are, and the difference between spam and newsletters .
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What goals can you achieve thanks to email marketing?
Sending emails to users allows you to be present in their daily lives, in fact, as Statista data confirms , emails were used in 2019 by 3.9 billion people and this number is estimated to grow to 4.3 billion in 2023. Far from being an obsolete tool, email marketing can help you achieve a variety of business goals . Let's look at them together.
Increase in sales
Have you ever heard of lead nurturing? It is a variety of activities that aim to create a relationship with contacts potentially interested in a product or service, by sending relevant and personalized content based on their interests, in order to transform them into customers. Compiling a list of contacts and segmenting it by interests allows you to reach the interests of your potential customers and increase your sales .
