Pinterest advertising, formerly known as Pinterest ads . Given Pinterest’s incredible selling power, it’s easy to see why so many big-name brands regularly use the platform to run ad campaigns . If you’re new to Pinterest advertising and aren’t sure how to use it, don’t worry. This beginner’s guide to Pinterest advertising will walk you through the process of creating successful Pinterest ad campaigns.
Contents hide
1 Is Pinterest Advertising Worth It?
1.1 Is Pinterest advertising effective?
2 Types of Pinterest Ads
2.1 Standard Pins
2.2 Video Pins
2.3 Pins for ideas
2.4 Carousel Pins
2.5 Shopping Pins
2.6 Collections
3 Pinterest Ad Sizes
4 How much does Pinterest advertising cost?
5 How to Create Pinterest Ads
5.1 Choose your goal
5.2 Set your targeting criteria
5.3 Select a pin
5.4 Track your results
6 Benefits of Advertising on Pinterest
6.1 Your ads may be shown to people who are viewing Pinterest pages
6.2 Your Pinterest ads may also appear in Pinterest search results
7 Pinterest Ads Best Practices
7.1 Testing different strategies
7.2 Get the most out of your description
7.3 Skip hashtags
7.4 Choose your landing page carefully
7.5 Use video
7.6 Install the conversion tag on your site
8 Pinterest Advertising: Boost Your Marketing Efforts
9 Pinterest Advertising FAQs
9.1 Related publications:
Is Pinterest Advertising Worth It?
While Pinterest users are predominantly women (60%), the platform has also seen a significant increase in the number of men signing up as it quickly becomes the go-to site for finding and saving ideas and inspiration of all kinds. Pinterest ads typically work best for merchants who have stores in industries that dominate Pinterest feeds:
Home decor
Preparation
Fashion
Beauty
Handmade goods
But that doesn’t mean that only companies in these verticals can run Pinterest ad campaigns and get great results. On the contrary, it may require fine-tuning your targeting or getting more creative. I’ve seen great ads from companies in education, photography , and even marketing.
Is Pinterest Advertising Effective?
Pinterest advertising can and does work for companies with products and services that are a good fit for the platform. But remember that even organic content on Pinterest can have big sales potential — those who use the platform weekly are 2.2x more likely to say it’s the most influential platform in their path to purchase compared to social media platforms . And 45% of people in the U.S. with an income of over $100,000 use Pinterest, giving them a pretty big shopping opportunity. As for advertising, Pinterest claims that retail brands see twice the return on ad spend compared to social media. However, your own results will vary based on your products, your target audience , and how you approach Pinterest advertising.
Types of Pinterest Ads
You can use Pinterest to run a wide range of ad formats across the platform. Here are the types that are currently available.
Standard pins
Standard Pin ads are exactly the same as regular Pins, although they will say "Promoted by" next to your business name.
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Vertical or square static images are a great way to directly illustrate your brand in Pinterest’s native format. You’ll have the option to add your logo , a link, and a short text that’s indexed by search. You can also add a longer description (500 characters) for the text that appears when someone clicks to expand your Pin (be sure to optimize it for readability and search).
Video pins
Video ads are a particularly attractive form of advertising on Pinterest. Not only do they give you more room to be creative and feature eye-catching visuals, but they also allow you to convey more information – for example, a range of products rather than just one. The recommended length for a video is between 6 and 15 seconds, and you can use sound, but remember that not everyone browses with sound on, so the visual side should come first. You can either make a standard-sized vertical video or go for the wide version. The maximum width ad is four times as wide, creating a square that spans two columns. Your investment will likely be higher for this type, but it can also be more effective.
Pins for ideas
