What is Growth Marketing?
Growth Marketing goes beyond attracting users; it is about connecting people with gambling data philippine phone number the value of your product quickly and effectively, and, best of all, getting them to stay with you. We don't want them to just get to know you, we want them to choose you again and again. At Kiwop , we see it as a comprehensive strategy that not only attracts users, but focuses on retaining them, turning them into loyal ambassadors, and optimizing every step to maximize growth.
In other words, this isn't just about getting visitors. It's about creating a continuous cycle of loyalty and growth.
What about Digital Marketing?
Digital Marketing , on the other hand, is essential for any business strategy. It involves promoting your product or service through online channels: social networks, email marketing, digital advertising, among others. Its main objective is to attract traffic, generate brand recognition and, of course, lead those users to take the first step: visit you, get to know you, become interested in what you offer.
Both are important. Without Digital Marketing , your product would probably be lost in the vast ocean of the web. But that's where Growth Marketing comes in to give it a twist.
The key difference: Frameworks!
Now let's get to the technical part. What really separates these two approaches are the frameworks .
Digital Marketing : This is based on the traditional marketing funnel. Its focus is on attracting as many users as possible to the top of the funnel (awareness). Here, actions focus on branding, advertising, social media campaigns… The idea is that the more you fill the funnel, the more likely you are to generate sales.
Growth Marketing : Instead of a funnel, we work with growth loops . This approach seeks to use current users to help you attract new users, creating a chain effect that accelerates growth in a sustained and, most importantly, efficient manner.
The keys to success .
Both approaches handle different keys to open the door to success:
Digital Marketing : its key is visibility ( awareness ). It's about making noise, standing out and getting noticed. And this is crucial! Without that initial visibility, it would be very difficult for anyone to know you.
Growth Marketing : Several keys come into play here. We are not only talking about visibility, but also acquisition , retention and monetization . It is a more holistic approach, where each part of the cycle is an opportunity to optimize growth.
Integrated teams: where the magic happens!
The way teams are structured also makes a key difference.
Digital Marketing : Generally, teams are specialized in specific areas, such as social media, PPC (pay per click), SEO, email marketing… Each one focuses on their field, and this allows them to work in depth in each area.
Growth Marketing : At Kiwop , Growth Marketing is a team effort, a true melting pot of multidisciplinary talent. Here, everyone, from product managers to designers and data analysts, works together towards a clear goal: to grow your business in a sustained manner. It's not just about attracting customers, but about creating complete experiences that build loyalty.
Our Growth process: A laboratory in action!
We have perfected it through a process we call “Kiwop Labs .” This is not about doing things the traditional way, but about constantly experimenting, learning, and optimizing.
We created a growth model focused on acquisition, retention and monetization.
We understand your users and their motivations to influence their behavior.
We develop hypotheses, test them, and run experiments to validate our ideas.
We learn from the results and adjust our approach in an agile and continuous manner.
