According to Forbes, about 27% of business leaders aren’t sure how much jordan mobile phone numbers database of their data is accurate, making data cleansing a worthwhile activity for most organizations. The objective of data cleansing is to fix any data that is incorrect, inaccurate, incomplete, incorrectly formatted, duplicated, or even irrelevant to the objective of the data set. This is typically accomplished by replacing, modifying, or even deleting any data that falls into one of these categories. Why data cleansing is important for every business? Data cleansing is a business-critical part of data management.
Over time, businesses accumulate a lot of information about their customers and prospects. Information can become outdated quite quickly, from the basics of contact names and addresses to financial details and product portfolios. 1. Avoid errors leading to cost and credibility loss. Organizations believe that nearly 30% of their data is incorrect on average. Companies lose 12% of their total revenue as a result of dirty data — and they're losing more than just money.
