Screaming Frog is a powerful SEO tool that helps analyze websites to identify improvement opportunities and solve optimization problems. Used by digital marketing and SEO professionals.
In this article we will tell you what this SEO tool is and what are the overseas chinese in worldwide phone number data advantages it offers, to improve your positioning strategy.
What is Screaming Frog?
Screaming Frog is an SEO tool that allows you to analyze your website in depth.
This desktop application allows for website crawling and analysis, providing detailed information on various aspects that affect a site's SEO performance.
With the ability to identify technical problems, such as:
Broken links.
Redirects.
Errors in meta tags.
Content issues.
Screaming Frog is essential for performing on-page SEO audits and optimizing a site's visibility in search engines.
Advantages of using Screaming Frog in your SEO strategy
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Using screamingfrog in an SEO strategy offers several key benefits:
Deep Website Crawl: Allows you to explore and analyze in depth all technical aspects of a website, including identifying broken links, redirects, 404 errors, and other technical issues.
Detailed SEO Audits: Provides detailed insights into on-page SEO elements such as meta tags, titles, headings, meta description lengths, and keywords.
Improve link architecture: Facilitates the visualization of the link structure, which helps to identify opportunities to improve the hierarchy and distribution of link juice.
Structured Data Analysis: Allows you to detect and evaluate the implementation of structured data, which is essential to improve visibility in rich search results.
Content Optimization: Helps identify duplicate, missing, or low-quality content issues and helps improve the relevance and quality of content on your site.
Screaming Frog stands out for its ease of use and intuitiveness, but its greatest advantages are found in its functionalities. By obtaining a detailed report on the status of your website, you will be able to detect errors and correct them, improving both the user experience and your position in search engines.
Screaming Frog Features
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Screaming Frog offers a wide range of features that will help you improve your SEO strategy. Some of the key features include:
1. On-Page SEO Analysis
With Screaming Frog, you can analyze your own website and gain insights into the state of your on-page SEO. This functionality is especially useful for detecting and correcting errors, improving your strategy and outperforming your competition.
In addition, you will be able to identify those pages that do not receive visits, which will give you clues about which aspects of your content strategy you should improve.
2. Competitor Analysis
Screaming Frog also allows you to analyze your competitors' websites. This will help you design a more effective strategy to stand out in the market. Additionally, when you conduct keyword research, you will be able to find out what terms your competitors are ranking for.
3. Broken Link Detection and Link Building
Screaming Frog is a very useful tool for detecting broken links on your website and carrying out link building tasks. You can search for broken links on websites in the same industry, inform the owners and suggest that they link to your page. This will allow you to improve the authority of your website and increase your position in search engines.
Steps to use Screaming Frog
Here's how to use Screaming Frog step by step to get the most out of this tool:
1. Error Detection
One of the most useful features of Screaming Frog is error detection. In the “Internal” tab, you can find broken links quickly and easily.
Sort the results by “Status Code” to see URLs sorted by the response code, such as 301 or 404, that indicates page not found errors.
You can also detect unindexed pages and errors on your competitors’ pages. Additionally, you can identify pages with little or too much content using the “Word Count” column.
2. Crawler Analysis
If you want to get a full report of your website, enter the URL at the top of the tool and click “Start.” You can disable any options that are not relevant to your analysis.
Once Screaming Frog has analyzed your website, you will get a detailed report on how your site's content was crawled, indexed, and ranked.
3. Pulling Data and Reports from Screaming Frog
To analyze the Screaming Frog report in depth, it is advisable to create simple and visual reports. You can download various reports to know the status of internal and external links, image optimization, response codes, among others.
To do this, go to “Configuration” > “Custom” > “Extraction” and choose the options you want to include in your report.
