Conversion Rate Optimization and Best Practices

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Webinars and Live Events In the digital age, webinars and live events have become tools for businesses looking to engage their audiences, establish authority, and generate leads. These platforms are ideal for engaging with your audience. You can teach them valuable information, allow them to ask questions, and provide them with a discount or coupon code. They don't take much time (usually one to two hours) and you can repost them later on your social media to generate more traffic. To increase the reach of your events, you can even transform your webinar or online event into a hybrid event using virtual event platforms such as RingCentral Events .

Here's a great example of a McLean Hospital webinar landing page: Webinars and Live Events Image via McLean Hospital You may also like: How long does it take to build a website? Everything you need 11 Benefits of 13. Analytics Statistics Some people enjoy reading long articles. Others prefer watching videos. However, many others enjoy listening to content on the mobile phone number data updated 2025 go. Analytics are the backbone of any successful website strategy. Without sufficient knowledge of your audience's preferences, your efforts to drive more traffic to your website may not yield the desired results.

Consider surveying your audience. Ask them what type(s) of content they prefer so you can figure out how to deliver what they want. Once you know what works, you can replicate those successes by creating similar content or updating existing content to make it relevant. You may also like: Content Upgrade: A-Z Guide to Double Your Blog Leads 8 Proven Content Promotion Formulas to Dramatically Increase Web Traffic 14. Opinions and testimonials When potential customers see positive feedback from others, it helps build trust and credibility. Positive feedback from others can have a significant impact on potential customers' purchasing decisions.