Email, like all marketing tools, can be used to inform, persuade, or sell. Short, informative emails sent regularly to a targeted email list help keep your company chinese overseas asia database top of mind. Consistency is key here. Open rates and engagement increase when your email schedule isn’t random, but rather adjusted so that people get used to receiving your message on the same day of the week and at the same time. If your goal is to convert to sales, a more random schedule where you surprise your readers with special offers can be more effective, but be careful not to overdo it with emails.
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None of these rules will be useful if you don't have good email marketing content . Plan your messages ahead of time. Set your schedule.
Improving Content Marketing4: The Editorial Plan
Email Marketing Strategy
Every marketer has now had to give in to the need to produce content continuously, so much so that they have very often converted their approach to an editorial mentality .
It goes without saying that this need is accompanied by the need for content planning integrated with marketing strategies . To provide customers and prospects with a unified vision and a coherent path, themes and formats of dissemination must be directed towards marketing and sales purposes .
Based on the strategic objectives established, and having identified, approached and focused on the target audience of your campaign, you need to answer some questions:
Through which arguments will these objectives be conveyed?
What communication cycle is necessary to convey the final value? Consequently, what frequency and duration will the marketing operation have?
Is the target homogeneous or does it require more in-depth segmentation ?
Which and how many message cuts will be sent?
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