How to make a capture page more effective

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Okay, creating landing pages is important: but what do we put on them? How do we get people to leave their personal information? Precisely because creating an effective landing page is a professional job, here are 5 practical steps to follow to create a high-converting landing page. Read on:

1. Limit your browsing
You've worked so hard to get your targeted traffic to a specific landing page where they should do what you want them to do: you don't want them to go anywhere else now.

You don’t want to distract people at this stage. Limit the number of exits from the landing page so that visitors can focus on filling out the form. One important thing to do is to hide the website navigation bar and commands only on the landing page. The only action they take on a landing should be filling out the form.

2. Provide value
This is perhaps the most important point. People today are increasingly “allergic” to traditional advertising. So, to ask them to take an action like leaving their details on your capture page, you have to buy phone number list take a step in a different direction: you have to be useful to your potential customer, offering them something that can actually bring them closer to solving their problems or achieving their goals.

Obviously, a visitor will never fill out such a form out of the blue just because you are asking him to, you have to offer him an offer that is worth your presentation.

When choosing valuable content, because unfortunately corporate materials such as a presentation or a brochure are often perceived as advertising, not as useful content. Talk about how your products/services can be useful to people and emphasize the benefit.

3. Enable capture page sharing
To reach an even wider audience than intended: Add the ability to share your capture page link to encourage website visitors to share your content with their audience.

4. Be brief
Too many words choke. Especially conversions. The longer and more complex your landing page and forms, the more friction you add to the lead conversion process. Keep your form short, clear, and simple, and it will increase your conversion rate!