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If we add branding issues to this, then in the world of similar products and services, apart from a few strategic nuances, it is customer loyalty that differentiates brands. Because what would Apple be without its loyal customers, who delicately rebuild its stable of Apple products at each conference?

Exactly. Customer loyalty cannot be reduced to satisfaction with a product or service, although this is extremely important. It is all about something more: building a kind of brand universe and inviting users to it. However, everything on condition that you offer them emotions, good stories, a personal approach and a really nice relationship. And to answer the question: why architect database do you need a loyal customer?, I will answer simply (and I will elaborate on this in a moment): to make money.


The importance of customer loyalty in today's world, or the development
American scientists claim that… I’m kidding, not just American ones. In general, research confirms that loyal customers are much more valuable than those who make one-time purchases. Why? They generate a steady flow of revenue through regular purchases, and also act as brand ambassadors, recommending its products and services in their environment and on social media.