Content Creation Strategy

[sumaiyakhatun27]

B2B content often focuses on education and demonstrating the long-term value of a product or service. Take a look at this example of content from Tokoplas, a B2B marketplace for industrial plastic materials.

The content created by Tokoplas generally consists of product knowledge and other information that is useful in manufacturing.


Source: Instagram @tokoplas_id

But in B2C strategies, content creation tends to be light, entertaining, and band database designed to trigger a quick emotional response.

For example, one brand of instant noodles in a cup, Pop Mie. Pop Mie's main target consumers are young people who have busy activities and usually like pop culture from a certain country. So, the content created by Pop Mie includes several elements of Japanese pop culture with a humorous touch.


Source: Instagram @popmieofficial

Platform for Campaign
B2B tends to use platforms like LinkedIn and webinars to reach an audience of business people. However, Instagram is now also being used for B2B campaigns to increase awareness among millennial business people.

Meanwhile, the channels used for B2C are very diverse and on average are popular social media, starting from Facebook, Instagram, and TikTok.