The persona is, therefore, the representation of your target audience. A classic example of failure in persona targeting is when we create a campaign without specifications. In this way, you, a sports nutritionist who works with bodybuilders or people who seek the best possible shape for sports, end up being called by Mrs. Odete, a 52-year-old housewife, asking for a weekly menu for weight loss.
This is just an example, and helping Mrs. Odete costs nothing. However, her professional focus is completely different. Therefore, when defining your persona and choosing all possible specifications, it becomes easier to create paid campaigns and content marketing .
Invest in content marketing
The second marketing strategy for nutritionists is content marketing . Whether through videos, images, stories, extensive posts about patient health-related content, etc., the ideal is that you work with content marketing on a daily basis.
Inbound Marketing consists of a series of actions through social platforms to attract new customers, and content marketing is the main tool available. Often, a follower is not looking to join the gym and start a diet at this time, but they follow your content for their own learning.
Over time, you may decide to change your habits, either on your own or encouraged by the posts you have been following. What happens now? This follower has become a potential patient, as they will definitely contact you to schedule an appointment.
One of the best tools that nutritionists can use to their advantage is paid traffic . This is a set of strategies used to attract new customers through paid advertising campaigns. In this way, you create the advertising campaign by entering your persona's data and pay a certain amount for the number of days you want your campaign to be active.
There are several tools that enable this type of strategy: Google Ads , Facebook Ads , and even LinkedIn Ads, if you are thinking of working as a nutritionist for companies. Through them, you can increase your followers, sell online consultations or schedule in-person appointments; the options are varied.
Create a website and work on SEO
Have you ever thought about creating your own website? With the phone number library help of SEO techniques , you can prospect new clients and retain those you already have. Basically, you create a website with information about your work, your specializations, and the target audience you want to reach.
On this same website, you can add a tab called “Blog”, with phone number library categories and subcategories. In these, you can create daily or weekly content, talking about topics related to nutrition that have a significant amount of searches in search engines, ranking these texts on the first pages of searches.
This way, over time, your content “arsenal” will grow, increasing the organic visits you receive to your website and improving your visibility. Obviously, it’s not that easy: it involves hard work of keyword research and analysis, optimized content, on-page and off-page SEO with link building , etc.
In this case, we recommend that you hire an SEO specialist who understands strategy, structure and writing, so it will be easier to obtain results with this marketing method that is more economical, sustainable and long-term, and that will hardly be interrupted, unlike Ads campaigns that stop bringing results as soon as you stop paying.
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