Makeup tutorials from Riley Beek

bappy8 · Post by **bappy8** » Sat Apr 05, 2025 6:31 am

The only way to find out is to wait and see: it could go either way. Can IGTV compete with YouTube with only vertical videos? Many influencers and brands have been busy setting up their IGTV accounts in the past week by posting existing (adapted) content, but also producing a lot of new content, fitting for the new channel. For example, it appears to be an ideal opportunity to post make-up tutorials (as influencer Riley Beek does) or funny sketches (as comedian Lilly Singh has done).

Sketches by Lilly Singh

In the App Store reviews of IGTV, we see a variety of comments: besides 'Great new platform!' we also see 'Why only vertical videos?', 'We just got people to watch horizontally' and 'Nice try, but don't we already have YouTube?'. Still, as the first fully vertical video app, IGTV could be a game changer if done right.

IGTV for brands
As an influencer or content creator with a large following, IGTV is definitely worth c level executive list a try. But what about brands, what can they get out of it? Personally, I think the key to success is mainly in creating relevant content. Is the following mainly interested in a personal style? Do they follow the account for the cooking videos? Or do they follow the account because of the interesting travel stories?

Will IGTV be a success?
It is important to align your content with the interests of your followers. As Dept, we believe that our followers are interested in a fun look behind the scenes at our office, but also new assignments and interesting events. Instagram is still known as the platform for appealing, beautiful visuals and fast, funny videos, so every account should adhere to that. For a brand, this can be translated into interviews or Q&As with employees, video introductions or tutorials, exclusive inside information or a recurring theme that is rolled out every week.

What do you think? Are you totally excited about IGTV or will you stick to posting photos and videos? We are moderately excited, but time will tell.