So you see that no less than

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brands involved

In addition to benchmarking parties that are visible as a result of the case, it is also important to monitor stakeholders. Many tools now offer an automatic stakeholder analysis. After all, there is often a lot of reporting by stakeholders around an issue. In fact, they often offer an issue a larger platform through their specific supporters. Below you can see which stakeholders are the most visible within the issue. If we zoom in further, we can also identify the influencers within this group per stakeholder group.
409 celebrities, more than 3,500 journalists and even cabinet and job function email database parliament members publicly interfered in the discussion. Ultimately, we can also see which cabinet and parliament members or journalists are most active within these topics.

stakeholders



Previously, I wrote an article about reputation management and the need for actionable insights from the market. In this article, I spoke to experts from online retailer Bol.com, travel operator Corendon, consultancy firm EY, international research agency GfK, Amsterdam city transporter GVB, national transporter NS and the Amsterdam hospital OLVG.