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Should you turn to an agency for social listening?
Social listening is a time-consuming practice. It requires specialized network monitoring tools, constant monitoring flows, and human skills to report the nature of brand mentions. Turning to an agency allows you to delegate this task and free up time to focus on the most important aspects of your business, especially for startups , micro-businesses, and SMEs . On the other hand, a social listening agency has a specific cost. Social listening agency fees can increase depending on your needs, as they will dedicate time to listening to your social media.

This practice benefits all company teams when internalized. Your potential customers ' comments on social media can help sales , product development, digital marketing , or customer service teams in their decision-making. If you prefer to outsource the task to an agency, be sure to request useful reports for the company's various departments. Depending on your tone of voice, you can also combine social listening with community management to respond to direct brand mentions. The example of the Buzzman agency and Burger King's humorous tweets are a perfect example.

Social Listening Burger King



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5 essential tools for social listening
To conduct internal social listening, there are several relevant digital marketing tools. Below, we show you five analytics platforms for listening to consumers in the media.

HootSuite
Hootsuite is the ideal social listening tool used by major brands such as Adobe, Ikea, and Allianz. The software offers basic social listening features with its artificial intelligence system, designed to analyze social media and conversation data, search for brand mentions, add useful information, and detect trending topics. This social listening tool also offers features for content management, scheduling posts across different digital channels , and powerful analytics tools.