CRM software must offer a few key features to be effective. These include sales automation , contact management, reporting, analytics, sales forecasting , and pipeline management.
Essentially, a good sales CRM allows you to track relationships without having to fill in the blanks with third-party integrations.
Here's how Pipedrive and Trello compare when it comes to the essentials of a CRM .
Sales automation
Sales automation tools help sales teams work more efficiently by streamlining the sales process . For example, CRM software can automatically move leads through the sales funnel based on certain criteria, saving valuable time.
With Pipedrive, you can automate almost any repetitive sales task, including:
Update deal stages based on specific triggers
Assign leads and enter data
Send follow-up emails
Set reminders for important actions
Assign to-do tasks to team members
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Pipedrive also includes an AI-powered Sales Assistant to provide you with sales performance data, recommended features, and other helpful insights.
Trello's built-in automation feature, Butler, focuses on task cashapp database management and project workflows, meaning it's not a sales tool per se. The tool's core functionality excludes native sales automation features.
Contact management
Contact management involves collecting, organizing, and storing information about the people your company interacts with. This information can include contact information, communication history, and other data relevant to the relationship.
Pipedrive helps salespeople connect and keep track of leads and customers throughout the sales process. Its contact management features allow you to:
Import customer data from spreadsheets, email accounts, social media platforms, web forms, or SMS and pre-qualify leads through Smart Contact Data.
View detailed customer profiles from any device with the click of a button
Pipedrive vs Trello : Customer Relationship Management
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