How to set up an effective marketing funnel

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At this stage of the process, once potential customers have become regular customers at your physical store or e-commerce site, you need to show them they made the right decision. Offer an exceptional customer experience with a seamless purchasing process and excellent customer service .

Then, let your new customer give you feedback. If customers have positive memories of their purchase, they are more likely to make subsequent purchases.

Phase 3: Customer loyalty
Current customers are very valuable to businesses. Therefore, your goal in this crucial phase of the customer lifecycle is to maintain the business relationship with marketing messages for as long as possible. Active customer service, along with cross-selling and upselling strategies, can be helpful.

At this stage of customer retention, bonus programs, contests, and special conditions are also recommended. Conduct periodic surveys to measure customer satisfaction and respond to feedback with improvements.

Phase 4: reactivation
Customer relationships can cool. When a loyal customer becomes mint database inactive, it can be for many reasons, such as their needs being unmet or their poor user experience with the company.

Inactive customers pose a risk, as they could permanently end the business relationship. To prevent this purchasing behavior, offer them exclusive promotions or incentives to return, such as coupons or discounts.

Phase 5: Reconquest
The final phase of the customer lifecycle occurs when customer reactivation attempts have been unsuccessful. However, you can now implement other win-back marketing actions, such as contacting the customer personally. In a phone call or email, you can offer discounts or special terms (such as a long-term discount plan, free shipping, or lower rates).

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Customer Lifetime Value as a Key Metric
Customer lifecycle value (CLV) indicates the value of a customer throughout their entire relationship with the company.