The 4 different types of account management and how they apply to you

[mouakter11]

There are several types of account management you can use within your business. The right approach will largely depend on your budget and business goals.

Sales Account Management
The most basic form of account management is sales account management, which involves managing a broad range of the company's client base. Sales account managers maintain regular contact with their assigned clients and handle any routine inquiries.

Typically, there isn't much potential for revenue growth here, so sales account managers spread their attention across a larger number of customers. However, they continue to look for ways to increase both the product's value to the customer and the customer's value to the business.

For smaller organizations with more limited resources, these fusion database responsibilities may be handled by the sales team.

Key Account Management
Key account management narrows the focus to a company's most important customers, allowing key account managers to spend more time with fewer accounts.

These clients can be important because they generate a significant amount of projected revenue, open up new areas for future growth, or lead to valuable publicity and prestige. Because they are integral to the company's success, it's worth spending more time maximizing service and exploring additional business opportunities with them.

For example, a SaaS company might assign one or more key account managers to manage enterprise customers who represent the most important source of revenue for the business.