The setting is set! What next? Now it's time to produce the content! To avoid creating a too-dimensional effect, avoid filming directly in front of a bare white wall. Create depth in the image by moving away from the wall and including objects like furniture in the background.
Stay away from filters. Make sure you use the normal camera settings without any modes, new zealand phone number data and don't film via Instagram or TikTok . Keep in mind: The company you're producing for needs REAL user-generated content. Instagram/TikTok/phone filters have absolutely NO place there!
Perspective is a key factor in presenting yourself and/or your product in an interesting way. Experiment with different angles. Whether from above, from the side, or from below: the angle of view often changes the way you perceive things. Don't just change the perspective of the shot, but also between selfie shots, POV, and frontal shots on a tripod. Nobody likes static shots. They simply look boring. Instead, film your content in motion. If you're using a tripod, check that the camera is stable and doesn't wobble, that the microphone isn't obscured, and—most importantly—that your camera lens isn't smudged.
Producing UGC: Tips for good sound
To ensure that all spoken video sequences of your user-generated content are properly integrated into later editing, you should wait a few seconds after starting the recording before speaking. Do the same when you finish speaking. Let the camera continue running for a few seconds before ending the recording of the user-generated content.
You can ensure good sound in your speaking sequences by choosing a room with good acoustics, where you can speak clearly and distinctly, and where there is no background noise. In the bathroom, for example, it's often impossible to avoid echoes, as plastered walls and tiles reflect the sound of your voice more strongly. You can counteract this somewhat by hanging up towels, for example.
For a voice-over, you can use a microphone for good sound. And if you don't have one or don't want to spend money on one, at least make sure the room has good acoustics (alternatively, hide under a blanket) and don't speak too close to the camera.
How do you present yourself as a creator and your product?
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