Call to action A laptop displays uae phone number material an email interface, surrounded by icons of people and paper airplanes on a blue background. Source: Uplead.com Your call to action partner tells your reader exactly what you want them to do. You can experiment with open-ended questions depending on who you are and what your service is, but remember, we want to make everything as easy as possible.

Example: "Do you want me to send it to you?" "Would you like to see what I'm talking about?" "I can send it today, does that sound good?" There's also psychology involved here too, but mostly you just want to get your foot in the door. You want to show them what you can do so they see you as a valuable person. After all, that's ultimately the only way anyone will pay you.