Tailor-made online marketing conception

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Anna Maria von KentzinskyAnna Maria von Kentzinsky | February 14, 2019
Online marketing is a fast-moving field, subject to new developments every few months. Keeping pace and always implementing the right measures for your company is a huge challenge. Every measure must be part of an overarching (online) marketing strategy that pursues clearly defined goals and is closely interwoven with other departments (such as product development, sales, or customer service). It sounds complex – and it is. This is where Dr. Erwin Lammenett's book "Online Marketing Conception," which was published in its fourth edition at the beginning of this month, comes in handy.

About the author
Dr. Erwin Lammenett has been at home in the online marketing kuwait cell phone number list world for over 20 years . For 17 of those years, he was the managing director of an internet agency before selling his company and devoting himself to consulting for e-business strategies, e-commerce, and online marketing.

Portrait of author Dr. Erwin Lammenett

Dr. Lammenett shared his practical experience as a lecturer at the University of Aachen. But his knowledge sharing is far from over. As a member of the XOVI Expert Council, for example, he writes articles on the possibilities of using videos as ads . And, of course, his two books are not to be forgotten: