Michael Janssen: Author, data analyst and trainer
Michael JanssenMichael Janssen is a data analyst and consultant for data-driven online marketing. His clients include large online shops, web portals, and companies with SaaS products.
He helps companies unlock their data treasures and shares his peru cell phone number list knowledge of Google Analytics throughout Europe in lectures, seminars, on his blog zedwoo.de, and in the podcast Beyond Pageviews. He is also a member of the XOVI Expert Council and has previously written about conversion linking in Google Tag Manager . He has now expanded his profile and published the Google Tag Manager Handbook in November 2018.
Several times a year, those eager to learn can book Google Tag Manager and Google Analytics seminars at the XOVI Academy . The two-day Google Tag Manager seminar introduces the functionality of the Tag Manager, explains terms, data layers, tracking, pixels, problems, pitfalls, tips, and tricks.
Michael Janssen on the XOVI Podcast
In a podcast with XOVI, Michael Janssen explains why web analytics is the foundation for effective online marketing. Data must not only be collected, but also analyzed and correctly interpreted so that actions can be derived from it:
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