The number of users who decide to obtain certification through online courses and programs, compared to those who decide to attend face-to-face courses and programs, is increasing. In recent months, the Covid-19 crisis has made the advantages of online education even more evident .
Digital marketing is essential for any business and educational institutions are no exception.
In today's article we are going to delve into Digital Marketing in the education sector and online courses and we will analyze how sales can be boosted in educational institutions through Inbound Marketing.
Inbound Marketing in the online education sector
Inbound Marketing in the online education sector
Impact of Digital Marketing in the education sector
The use of the Internet and digital channels has had a strong impact on the educational sector; educational institutions must learn to communicate according to Digital Marketing methodologies since the Internet has become the preferred tool for consulting all types of information.
Any user interested in studying a course and selecting the best educational center to enroll in and carry it out, will use the Internet as one of their search tools. The Internet has changed everything, from the way people relate to each other to the way businesses communicate to approach their potential customers. Therefore, applying Inbound Marketing and Digital Marketing strategies is essential to be successful in any sector, and the educational sector is no exception.
Companies in the distance education and online courses sector must comply with the same basic rules as any other company and business, because although the purpose of their services is to train and educate people, their objective is to obtain an extensive list of students who enroll in their institution.
Why apply digital marketing in the education sector?
Digital marketing and inbound marketing are adapted to today's consumer, who rejects invasive advertising in all its forms and wants to be connected and interact only with brands that provide value. Consumers who, for the most part, search on Google before making any of their purchasing decisions. Due to all these characteristics, companies in the educational sector must have an online presence and interact with users in their target audience based on the characteristics of digital channels.
Creating a digital marketing strategy to start a proper presence on the Internet and increase the chances of attracting more prospects or future students is essential for any business in the educational sector to stay afloat.
Advantages of Digital Marketing in the Distance Education Sector
Digital marketing in the education sector
Online reputation and digital presence
For companies or institutions within the education and online courses sector, it is essential to acquire visibility and an online reputation within the digital environment , showing who they are and how they work to successfully promote the academic training of students.
Achieving a good online reputation through Digital Marketing for the education and courses sector is possible through any Inbound Marketing strategy that allows you to position yourself at the top of the search engine.
SEO
Content Marketing
Positive feedback from former students who have completed their academic training
Etc.
Increase in conversion rates
When you implement the right Digital Marketing strategies in the Distance Education sector, you acquire your own space within the digital sphere, taking into account that thousands of users use the Internet to search for information and guide their purchasing decisions.
But the best thing about applying Digital Marketing in the distance education sector is that it offers you the opportunity to generate qualified traffic interested in signing up for courses you teach. If you work to maximize conversion rates , you will consequently obtain investment savings and ROI.
Reducing acquisition costs
Digital Marketing allows you to reduce costs in student acquisition because digital resources are used strategically.
Among the possible digital channels, educational centers can select those that are most convenient and profitable in their sector for more effective decisions and also reduce acquisition costs.
Concluding this section, Digital Marketing for the Education sector and online courses offers a host of advantages:
Increase in the number of qualified leads
Increased website traffic
Improving brand image involves gaining users' trust in it
Process automation
Ease of calculation and visibility of marketing ROI
How to apply Inbound Marketing in the education and courses sector
Inbound Marketing is based on the creation of useful, relevant and brazil telegram phone number list non-intrusive content , using marketing techniques that provide value to the user in all phases of the conversion funnel .
It consists of helping the potential client in all phases of their purchasing process , from start to finish, with attraction methods such as SEO and quality content adapted to the client.
The education and online courses sector is today one of the most competitive sectors and allows the implementation of all the Inbound Marketing strategies for attracting new students and retaining registered students. For this reason, more and more educational centers are resorting to the creation and implementation of marketing plans with the aim of attracting and attracting new students.
Creating buyer personas
The first step in this process is to create a buyer persona that reflects the characteristics of the main target profile of consumers. For more information on this concept, don't miss our recent article: Buyer Persona: What it is and how to create it step by step .
Once the buyer personas have been created, we can create valuable, quality content about the center and the diversity of studies it offers and deliver it strategically, determining the information about the studies and courses based on user preferences.
Based on the different course themes, they can be geared towards generating interest in users interested in the topic. The goal is to encourage our buyer personas to show interest in a topic and at the same time, generate interest in other related topics, diverting their desire to the rest of the course offerings proposed by the center.
Awareness Phase
In this initial phase, inbound methodologies should be used to publicize the educational center, the courses and studies it offers and convince the student that the center can meet their needs and resolve their doubts about their future employment. If the educational courses are for minors, inbound strategies should be directed at attracting parents.
When it comes to attracting users , we need to create relevant content for our buyer personas . The goal is to increase awareness of the center's brand and the training program.
Consideration phase
After making users aware of the existence of the centre and that it can meet their needs, you must be present in the day-to-day life of potential consumers:
Good positioning in search engines
Social networks
Various web pages
marketing for online courses
Marketing in the distance learning sector
Today's users are always looking for other options, so during this phase the centre's objective is to convince them that the studies or courses it offers are better than those of competing educational centres.
The educational center must establish a more personalized and close communication with the potential user, informing him and keeping him updated on training news. Contact with potential students can be maintained through:
Question yourselves
Via email
Learning resources in various formats (Video, ebooks, etc.)
Etc.
Decision phase
