Have you noticed that we depend on the internet for almost everything? We go online to interact with friends, browse social media , clarify doubts with Google, make purchases and interact with brands. Well, customers are also connected. That's where the importance of digital marketing comes in.
According to the IBGE , 78.3% of Brazilians over the age of 10 have access restaurant email list to the internet. When we look at internet users aged 20 to 24, the percentage is even higher: 92.7%. So, since the majority of the population is online, it makes perfect sense to direct the company's actions to the digital environment with the aim of attracting customers, right?
Did you like the idea and want to know more? Keep reading because we have prepared a complete article about digital marketing and its strategies. Check it out!
Digital Marketing: tips for your brand
Everything about Digital Marketing and tips for your brand.
What is digital marketing?
Let's explain the concept in parts:
Marketing is a set of strategies to generate value for a product, service or brand.
However, when we talk about value, it has nothing to do with the amount of money that the consumer needs to spend to buy a certain item, you see? Unlike price, value refers to the benefits , that is, everything positive that it can add to the customer's life.
To achieve this, it is necessary to work on the harmony of those famous 4 P's of marketing: product, price, place and promotion . A useful product, with a fair price, made available to the right audience and accompanied by promotional actions so that the customer gets to know the brand.
Digital marketing is the same thing, but with tactics geared towards the online environment. Ultimately, the goals are very similar: increasing the visibility of the business, strengthening the brand's reputation, selling and building loyalty . And since consumers are increasingly connected, online actions are essential to reach the public.
Also read: 4 books about Digital Marketing that every professional needs to read .
Why invest in Digital Marketing?
Because it’s cheaper, has a greater reach and you can still compete on equal terms with large companies. It’s that simple!
You see, when you buy space on broadcast television, for example, you will hardly be able to measure how many people were impacted by the advertising. Furthermore, since the investment is high, the media is restricted to companies with a lot of marketing budget.
In the digital environment, strategies are more accessible and you pay according to the desired results — views, clicks, engagement, etc.
So, digital marketing is much more accurate in this sense. To help you better understand the importance of this strategy, we will list some benefits below:
Ensures online presence
Imagine a scene: you are at home with your family and decide to order a pizza for dinner. In this context, there are several alternatives to place the order: recommend it to your family, open a delivery app or do a Google search, right?
Only companies with an online presence appear in search results, whether with a website, Google My Business, social media, Reclame AQUI , or other digital channels. Therefore, investing in online strategies is important for your brand to be found.
Possibility of segmentation
On the internet, you can reach a very specific audience . This way, it is easier to reach people who are actually interested in the products or services offered by your company, you know?
This is possible because of the information that the user registers on social media, the pages they follow, the content they like, comment on, the cookies stored in the browser, and so on. Based on this data, it is possible to identify the users' tastes in order to invest in personalized digital marketing campaigns .
Great reach
If you advertise on a billboard, for example, only people who pass through that area will be able to see your brand. On the other hand, the internet has no geographical limits . Therefore, this strategy is interesting to increase the reach of your actions.
This expansion of the target audience is especially great for e-commerce , digital products and even companies in the tourism industry. After all, people from any location can see the offers and buy.
