This will significantly reduce the friction that a potential customer, especially if they germany phone number library are a cold lead (i.e. not yet ready for the purchasing phase), may encounter when you offer them, for example, an appointment or a trial of your product/service.
Furthermore, understanding who your target customers are also means finding out where they are and, consequently, choosing the right tool to reach them, also doing some testing .
For example, if I am not sure which social platform collects the greatest potential of my prospects, I could start with several online campaigns profiling an audience and seeing how they react, refining it gradually and thus updating the data on my buyer persona.
This will save me from wasting time and energy in the future, to focus instead on the most appropriate channels and messages.
Well, if you have never used the buyer persona tool, I recommend you start right away and you will see that you will find a lot of new ideas and ways to acquire new customers!
