Here are 15 engagement KPIs you should be tracking, from basic to higher level, to help you assess the impact of your brand’s presence on social platforms:
1. Reach and Impressions
Reach refers to how many unique users have seen your buy phone number content, while impressions are the total number of times your content has been displayed. Tracking reach and impressions can help you understand the extent of your content's visibility and its potential impact.
2. Likes
The more likes (or “reactions” on Facebook) your post receives, the more visibility it will have in newsfeeds. Additionally, users gravitate toward popular posts, which garner more engagement. Social media platforms — like Facebook and Instagram — also show when a user’s friends interact with the post, driving extra interactions.
3. Shares
When users share your post, it’s like they’re giving a personal recommendation to their followers. A post with a high number of shares is a sign that your content strongly resonated with your audience, and vice versa.
4. Comments
At its core, social media is about conversations. Having posts that attract comments demonstrates to other users that your content is interesting
Negative comments can also offer value to brands by providing constructive feedback and communicating customer pain points.
5. Engagement Rate
It’s vital that you track your engagement rate for your social media posts to understand the bigger picture of your strategy’s performance and see if it’s heading in the right direction.
To determine your engagement rate, calculate the total number of engagements (e.g. comments, shares, likes) and divide it by total followers, then multiply by 100.
Here’s an example engagement rate for a post:
20 comments + 50 shares + 300 likes = 370 engagements
(370 engagements / 10,000 followers) x 100 = 3.7% engagement rate
6. Click-Through Rate (CTR)
CTR is a crucial KPI for social media campaigns — it measures the percentage of users who clicked on a link or call-to-action (CTA) within your social media post. A high CTR indicates that your content has connected with your audience to prompt action.
7. Conversions
Tracking conversions is vital for calculating your social media's ROI and understanding the effectiveness of your strategy. A conversion refers to a specific action that users take after viewing social media content, such as making a purchase, registering for an event, or filling out a signup form.
