Always guarantee the right of opposition, the right of rectification and the right of cancellation to the customer. In this perspective, the refusal option must always be clear and simple, as well as the revocability of consent.
Avoid, with every type of IT security measure , possible unauthorized access to the database, unlawful processing and in general the breach of security , which the GDPR defines as the breach that leads to the accidental or unlawful destruction, loss, modification, unauthorized disclosure of or access to personal data transmitted, stored or otherwise processed.
In short, what you have in your hands, or rather in the CRM, is sensitive data that must be taken care of, to guarantee the privacy of customers and never lose their trust.
There are several tools and methods to usefully perform an buy bulk sms service audience profiling, among which the following are particularly effective:
Emails and subscription forms : when a user decides to subscribe to your newsletter, you can choose to request the completion of a form with additional information useful for profiling.
Surveys : Surveys increase engagement and help you build a credible customer profile full of useful information. Remember: the customer must always be informed of how you will use this information.
Social Media : Through users' social profiles, it is possible to collect a lot of information relating to their interests, interactions with competitors, their lifestyle habits and much more.
Online Contests : thanks to online contests it is possible to collect important data useful for psychographic analysis and therefore for optimal customer profiling. Among the audience profiling tools offered by Leevia you can find:
Instant Pool : this is the perfect union between gaming and engagement. Through a Leevia Instant Pool survey you can discover the tastes of your users and give them the chance to win instant prizes, increasing engagement levels while collecting data useful for profiling.
Trivia Quiz : this interactive quiz with a simple and intuitive design consists of a series of customizable questions, with which the user can test their knowledge and discover whether or not they will be entitled to a prize. In this case too, engagement, lead generation and an excellent level of profiling will be obtained.
