Email Personalization and AI
Personalization remains a cornerstone of effective email marketing, with 62% of marketers leveraging dynamic content to personalize emails. Elements such as sender name, subject line, copy, and sending timing are the most commonly personalized aspects, while imagery, headers, footers, and video content lag
The survey also delves into the rising prominence of artificial mobile phone number list
intelligence (AI) in email marketing. Approximately 39% of respondents currently use AI, with a significant portion utilizing ChatGPT. The report suggests a growing interest in AI, as 25% of survey-takers express plans to start incorporating AI into their strategies.
Most Popular ESPs
The final part of the Litmus report explores email service providers (ESPs). Salesforce Marketing Cloud emerged as the most-used ESP, followed by MailChimp and Hubspot.
Customer satisfaction rates were notably high for Salesforce, Hubspot, and Marketo. Integrations with other marketing channels proved to be a crucial factor, with 40% of users considering their ESP adequately integrated.
Refresh Your Email Marketing Strategy in 2024
In conclusion, Litmus' comprehensive State of Email Design Report provides a panoramic view of the challenges and opportunities within email marketing in 2023. The findings underscore the industry's resilience in adapting to changes, the continued importance of personalization, and the increasing role of AI in shaping the future of email marketing.
As we look forward, it's vital for your business to stay up-to-date on these trends and leverage innovative tools to maximize the impact of your email campaigns.
Book a free discovery call now to get a head start on your email marketing and make 2024 a stand-out year!
