Leevia's blog in the world of digital marketing has made a name for itself over the years, becoming a point of reference for many. And like everyone else, we have changed too.
In reality, we can say that we do not deal with digital marketing, but simply with marketing on a digital platform. It may seem like a small clarification, but in reality it makes a notable difference. The prize contest is something that precedes the Web and is something that people have always loved . No matter who our customers are targeting, we know that prize contests will reach them in any case. Who doesn't like to be pampered by a brand and try to win something?
In 2021 we became part of Advice Group , the Italian company benefits of sms marketing specialized in behavioral loyalty strategies. Joining Advice was the right choice to continue a quality path that we started way back in 2016.
Our mission has always been to offer a ready-to-use platform that makes it easy for any marketing manager to activate contests and engagement activities of various kinds, in just a few clicks and in a few days.
The meeting with Advice made us part of a larger project by completing a process: from the initial qualified engagement, to a loyalty and retention path based on behavioral parameters. Which manager wouldn't want to know their customers or potential customers better, towards whom they must build specific engagement and relationship strategies aimed at strengthening purchases and the relationship?
This discussion today more than yesterday, after incredibly complicated years and with an ongoing recession, is more important than ever. Every user, every customer, is a person and has a value as such that must be known and recognized .
These are not just fashion statements for us, but rather values that we also apply internally , to involve and engage all the professionals who work every day to guarantee you quality services and products. This year, we introduced short Fridays and Company lunches, lunches in the office offered by the company, which are added to the full smart working at will, corporate welfare and a benefits platform. Objective: to give value, in exchange for value .
But the change is not only internal. Those who have been following us for years have seen that we have also changed things on this blog. As we told you when the first MMR came out , we want to offer you more value. Less news but more in-depth. We really want to say that “less is more” in this case.
So what?
And so our commitment for 2023 will follow this mantra. Communicate less, communicate better and help you navigate these troubled waters by giving the right advice and above all by studying the market , constantly updating our products, so that we can support any strategy you want to implement, on any touchpoint or social platform.
Finally, in 2023, we will also be able to help you build qualified and performance lead generation paths.
