The most important news for marketers is that iOS 16 also confirms the presence of App Tracking Transparency: the feature that last year shook up the world of digital advertising, as it offers users greater control over the data shared with third-party apps.
Among the privacy pillars shared by the company we find:
more transparency into how apps use information,
no access by apps to the names users assign to their devices.
Apple has confirmed the release of a hierarchical Source ID , however : a step in the right direction to allow companies to create more effective campaigns.
Finally, the company said that with iOS 16, Control Center will also be country email list updated . Users will be able to swipe down and immediately see which apps are receiving location data and, if necessary, limit the sharing of that information.
The public beta of iOS 16
Apple released, on July 11, 2022, the first public beta available to all users enrolled in the specific program. The purpose of releasing betas is to let as many users as possible try out the new features, so as to work on bugs and other software issues reported by users.
When will iOS 16 be released?
Given that the beta version of iOS 16 is already available, the official update should be released in conjunction with the launch of the iPhone 14 and iPhone 14 Pro , so around mid-September. Among tInstagram Tests Feature to Switch to Full-Screen Feed
After the chaos unleashed by the “Make Instagram Instagram again ” campaign, it seemed that the company had given up on releasing a full-screen feed capable of containing posts, Stories and Reels in one big melting pot. In reality, this is not exactly the case, because it seems that Instagram is testing a possibility of choice for users.
new instagram full screen feed
Source: Twitter
Radu Oncescu , app researcher, has in fact shared this image on Twitter in which you can clearly see the new Instagram test. If the possibility of switching to full-screen feed is released for all users, the function will be accessible by clicking directly on the Instagram logo in the main feed.