As with all marketing and communication strategies, getting started can seem daunting and daunting, especially if it’s a new approach. For this reason, we’ve decided to gather some tips and best practices that can simplify the process.
How to Write an Edutainment Style Video Script
The technical aspect of writing a video script doesn't have to be that different from when you produce standard videos. However, the creative approach you take when telling the story is very different , especially because you need to use a tone of voice that is accessible to everyone and a very attractive and engaging graphic style.
There is no specific length to create edutainment-style buy country b2b b2c email address list videos. For example, on the Instagram profile @milano_in_tour, an organization specialized in cultural tours in and around Milan, you can find several Reels that tell particularities and curiosities about the city, all in a few seconds.
Milan on Tour on Instagram
GEOPOP, mentioned above, has a different approach, tending to make much longer videos. In fact, it is not the length of the content that makes the difference, but the approach to narration and the quality of the information . This is why it is not necessary to set limits: do some tests to better understand the needs of your audience and perhaps use Instagram Stories , specifically the “Polls” sticker to collect sincere feedback on your work.
The important thing is not to overdo it
When it comes to edutainment, it is important not to lose focus on the content to leave room for entertainment. It is a very delicate balance, but remember to always focus on the quality of the information without forgetting the more curious and fun side.
In conclusion
Brands that need to achieve specific goals through their video strategy can benefit greatly from edutainment. The important thing is to set clear goals and measurable KPIs in order to calculate the return on investment given by this approach.In recent years, the average cost per lead has increased significantly compared to the past due to several factors. On the one hand, we certainly find the pandemic that has led many companies to strengthen their online presence, with a consequent increase in competition and advertising costs , to which was then added increasingly stringent legislation regarding privacy and tracking of user data which, inevitably, has contributed to the increase in costs per lead and more.
