That herd mentality, where people are influenced by their peers to follow a certain trend, adopt a behavior, or buy an item, is what drives companies to market their products or services to the public: If most people like this, then everyone else will like it too. They make sure that it's blatantly clear to us, too.
Think of all the same jokes you hear or see in commercials:
The best singapore business fax list pizzas in New York
4 out of 5 mothers choose this diaper
In a blind test, 95% of testers chose soda A over soda B.
It is as if these statistics validate the products presented to us, leaving us with the idea that the ones most people choose are undoubtedly the best option in terms of quality.
For some companies that are a lot more bold, they actually have people compare their product to their competitor's front-end and then proudly announce that they will absolutely choose one of the companies. Remember those baby diaper commercials with the blue liquid poured into each one and one soaks up like a sponge while the other flattens out like a pancake.
Herd mentality is not just for marketing products, it is applicable for people as well.
In 2012, Brett Cohen, a YouTube personality, pulled off one of the biggest pranks in New York City, where he pretended to be a big celebrity, wandering the streets sandwiched between two bodyguards, personal assistants, camera crew, and fake paparazzi. His theory was that even if people didn't know who this celebrity was, they would be so excited by the fact that he is a celebrity that they would want to take a picture with him.
