Planning and marketing tips for green events can be difficult to gather for companies that are not predisposed to such thinking patterns through a green business product or service. In this group of creative thinkers, unaware of the extent to which they strengthen their green power, are welcome to glean some tips from the following three examples:
Marketing. How austria business fax list you draw attention to an event speaks just as powerfully (if not more) than what you do at the event. CivitasNow, an Ohio marketing firm, faced a dilemma of how to draw attention to a local business during a citywide event attracting thousands of people. Their solution: a pavement stencil with the theme “Pressure Washing.”
Jacob Taylor, one of the company’s co-founders, commented on the cleanliness of a stenciled image it leaves behind, adding “We’ve done it on walls, pavements, street corners. It’s clean; it leaves no residue. We saw people taking pictures, adding them to their twitter account. It’s so great.” Of course, as his partner Matt Barnes added, the sign-posting process also attracted people who were curious about what was going on, giving CivitasNow a chance to evangelise the brand as they work. For Jacob, it’s all about doing online marketing and advertising through sustainable methods – a big win for an industry that typically revolves around waste.
Promotion. When it comes to gifts and giveaways, your products have to lead by example. Anything short of recycled and repurposed products simply won't cut it. There are plenty of wonderful eco-friendly promotional shops to search on Google. Having worked with some of these vendors in the past, the only advice I can offer is to find a creative promotional piece. The more creative your eco-friendly pottery is, the more likely it will be remembered…and talked about. You can also take it a step further and turn your promotional item into a discount code.
