In the world of social media, small businesses are faced with the challenge of producing a steady stream of content marketing to funnel across multiple social channels. Some social channels are easier than others. Instagram, for example, makes it easy to give your customers a glimpse into your daily life. A quick snapshot of your office culture or staged vignettes makes it easy to feed consumer curiosity. However, the same photos don’t always translate as well to other digital outlets like Facebook, Pinterest, or even your blog. Small business owners are people who don’t have the resources to constantly create marketing materials so they take a shortcut by relying on other people’s facts for their own content marketing .
The best way to get the most dynamic level of new marketing material is through volunteer work. In a volunteer environment, you are the boss and you dubai business fax list can choose what type of volunteer activities you want to participate in. Take the example of the local photography and videography business that just launched its very small two-crew production last year. In dire need of additional portfolio material, the duo took on a number of strategic volunteer assignments throughout the county. They were involved in the Newport Beach Film Festival, where they garnered red carpet access and were provided with both photo and video interview opportunities.
Throughout the entire Film Festival, the team was committed to a highly visible and functional organization in which they found themselves with full access to all events. A brilliant collaboration, the team walked away with hundreds of definitive photos that ranged from the stars on the carpet, behind the scenes, staging, the event’s parties, the entertainment artists, and much more. Going a step further, the team created a promotional video using images they took during their time as volunteers. With just one month of full dedication, the small company not only walked away with a goldmine of marketing material – they also walked away with a new set of business contacts and new professional experience.
Now fully operational, with a stream of business from great referrals, the team continues to engage in volunteer work to keep their skills sharp, gain access to new industries, and supply a steady stream of marketing content. Naturally they are great at what they do, the volunteer work has also boosted sales through a huge word of mouth trend as a result of not only giving a fantastic product, but also from the excellent customer service they gave during that time.