Collecting cookies
Digital cookies identify a user and track their activity over repeated visits to a site. With austria business email list cookies enabled, a site’s admin can:
See the products and services that a potential customer browses.
Save them a shopping cart and wishlist.
s, like language, for the next time they visit.
Measure how much time a user spends on each page, indicating the products and services that interest them most.4
Cookies are recorded to create a profile of a user, and many email retargeting programs use cookie data as the basis to generate individually tailored messaging.5 These days, however, most users have the option to opt out of cookies. Furthermore, they can also manually delete them or browse in Incognito Mode (or its equivalent).
So, what does one do when the cookies begin to crumble? There’s always…
Administering User Surveys
Information collected from surveys can be highly accurate, as it reflects the personal opinions of the respondents. Surveys give a sense of a customer base’s habits and tastes—the perfect data to facilitate subdivision into targeted email groups.
There are a few ways data culled from user surveys differs from that acquired through cookie collection:
It’s not as instantaneous
Taking a survey can steer them away from on-site navigational pathways (whereas cookies can be collected while a user is browsing)
Self-reported data corresponds with the way a user views themself, as opposed to what their behavior indicates about their desires and motivations
