Video and audio content is recorded and transmitted in real time, allowing viewers to watch it live as the event unfolds. This technology allows users to share any moment, presentation, performance, or event with an audience around the world instantly.
Live streaming usually uses online platforms such as YouTube Live, Facebook Live, TikTok Live, Instagram Live, Shopee Live, and so on. The process starts from recording video and audio using devices such as cameras or smartphones.
After that, the user sends the data via the internet network to the live streaming platform server . This server then distributes the data to viewers who are connected online .
Some of the advantages of live streaming are the ability to reach a global audience instantly, direct interaction with viewers, and the ability to share important moments in real-time .
However, like any technology, live streaming also has its challenges. Such as varying internet connection quality, privacy issues, and the need for appropriate devices and software.
Live Streaming in a Business Context
In a business context, live streaming refers to the use of technology for commercial and marketing purposes. The process involves broadcasting live content to engage with customers, promote products or services, provide information, or build connections with an audience in a business context.
Business live streaming can be done by companies in various industries with the aim of achieving various business goals. Here are some common uses of streaming in a business context.
Product Launch
The first and most common use of live streaming for business is product launches. Companies or brands often stream when launching new products, allowing audiences to see the information anywhere.
In addition, live streaming also provides a means for brands to introduce products and their features. You can communicate directly with the audience, answer questions asked, and build buzz for the product.
Product Demonstration
In addition to new product launches, streaming can also be used to demonstrate products. Brands or companies can do live demonstrations of how a product or service works. This gives potential customers a better understanding of what they are about to or have purchased.
Webinars and Virtual Events
In recent years, webinars and virtual events have phone number library been popping up with various themes. This is often used by businesses or brands to hold online events and reach audiences in various places. You can host a webinar or invite speakers to discuss a particular topic.
With webinars or virtual events , you can increase brand awareness of your product or brand. Events like this also allow you to reach the right audience according to your business niche .
Entertainment and Interactive Content
The use of streaming that can also be applied by businesses is to create entertainment and interactive content. This kind of content can attract the attention of the audience because of its fun and entertaining nature. From this content, you can include promotional elements for products or brands.
In addition, live streaming with this type of content allows you to build interaction with your audience. You can answer questions from your audience and get direct feedback.
The Benefits of Live Streaming for Business
The use of live streaming services provides various benefits, both for marketing campaigns and for business as a whole. Here are some of the advantages of live streaming that you can get for your business.
Direct Interaction with Audience
The first advantage you can get from making a live broadcast is building interaction with the audience. Whether through TikTok live streaming or other platforms, you can interact directly with the audience in real-time.
You can explain products, answer questions, and respond to feedback instantly. This will also increase audience engagement and attention more than pre-recorded content. The audience feels more involved because they can participate directly in the live broadcast.
