What’s more, free email domains don’t adhere to DMARC policy for Yahoo, AOL, and usa business email list Google. DMARC policy is in place to prevent phishing attacks from unscrupulous senders.3
By using a free domain name, you’ll have less credibility with both recipients and ESPs, leading to an increased bounce rate. That’s why custom domains are the way to go.
#4 Utilize Double Opt-Ins
While some companies may purchase email lists from time to time, allowing interested recipients to opt-on on their own accord assures a much higher level of quality within your email list. After all, people who opt-in have expressed direct interest in hearing from you.
In turn, these eager subscribers will be more likely to engage with your emails and less likely to send you to spam or block you.
There are two types of opt-ins you can choose from:
Single opt-in: A single opt-in takes place when someone shares their email with you by submitting it on a form. Including a Captcha system can keep bots and spam accounts from making it through this stage.
Double opt-in: A double opt-in goes one step further. After opting in the first time, your recipients will receive an email authentication asking them to confirm that they want to be added to your email list. New subscribers will only be added to your list once this second opt-in has been confirmed.
If you want to lower your bounce rate, double opt-ins are the better option. They can mitigate the number of invalid emails that make it onto your email list.
