To implement this strategy effectively, you can:

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You can grab end users’ attention directly by displaying your quiz as a section on your website’s homepage as well as in the navigation bar, as Honey Pot does .
You should prepare your questions in a format and length that will not bore the visitor but will allow you to make correct recommendations as a result of the test. In the example above, there are 7 questions , including age range and gender !
A form example of The Honey Pot’s B2C customer acquisition strategy using interactive content.
By the way, you should not display test results directly on your page . This is where the customer acquisition strategy comes in: collect their emails and send them the test results.
3. Launch Dynamic Retargeting Ads
Dynamic retargeting ads allow you to show personalized ads to users who have previously engaged with your website or app.

These ads are effective because they can remind users of products algeria telemarketing data they are interested in, leading them to purchase.

B2C lead generation example with dynamic retargeting ads from Prev:

B2C lead generation example with dynamic retargeting ads from Prev.
In this example, I was browsing Prev’s website when a particular bag caught my eye. Although I didn’t buy it at the time, I later saw an ad for the same bag on Instagram. This is an effective method for ecommerce lead generation .

How to implement this strategy effectively:

Install a Meta Pixel or Google Ads remarketing tag on your website to track user interactions – this allows you to tailor your retargeting ads based on actions taken on your site.
Segment your audiences - Not every visitor to your site will engage with the same product or content. Segment your audience based on the products they view, the pages they visit, or the sales funnel stage they are in .
Personalize your ads - Dynamic retargeting allows you to customize the content of your ads to each user, so ad copy and images should be specifically relevant to the person viewing the ad.