That said, if we ask any Email Marketing expert what the fundamental basis is for achieving good Email Marketing results, we are sure that their answer would be to work, with time, resources and a lot of effort, on a good list of subscribers. Only in this way will we be able to obtain quality and real subscribers. Of course, you need to have a database that is constantly under review at all times .
However, even though this would be the fundamental premise for achieving success in this technique, it is true that there are also many other requirements that we must clinics email list take into account, and that all kinds of experts would recommend, if we talk about what it is that needs to be present in any mass mailing, as a basic and essential requirement.
So, grab a pen and paper because today we are going to tell you about the 5 tips that any specialized emarketer would give you.
The welcome message that you automate for your users is, in fact, key to how the first contact between the user and your brand turns out . So, even if it's the umpteenth time you're reading this (yes, okay... I know, we're being persistent...), you need to be more than clear that the welcome email is your first communication with your subscribers, and you must make it a totally positive experience. Therefore, personalize it just as much as necessary, and fill it with that friendly and pleasant content, making the user who has just arrived at your brand feel a direct match with it.
5 Essential Points of Email Netiquette
2.- Segment and personalize
You should, at all times, refrain from creating monotonous email copies. In the end, you should simplify as much as possible, because being direct, simple and to the point in your message does not mean that you are sending something boring . That is, the simplicity and efficiency of your message can perfectly coexist with the interest in the message. Remember that generating interest in your target audience can be the key to achieving success in whatever you are looking for.
And, obviously, linked to this, we also find the need to segment and personalize our content , so that we send each group of users what they are clearly interested in, and -of course- calling each one by their name and making them see that they are something important for your brand, that they are not simply numbers that complement your database, and that -evidently- you know who each one of them is, and you are offering them what you know they are interested in.
3.- Create informative and quality content
Obviously, the purpose of Email Marketing is, indirectly, to generate an increase in the company's sales level, but, logically, if we do not manage to consolidate a good community of users, who encourage word of mouth, who are loyal to our brand, who prioritize it over others... it will be of no use. Therefore, one of the best strategies to achieve the engagement of your community is to offer them valuable content , content that makes them firmly follow your brand and prioritize it over any other; placing it in their Top of Mind. Therefore, we do not advise you to limit yourself to only sharing promotional or sales content through your messages. Take advantage of this to generate new, informative, educational or any other type of content!
4.- Don't forget to be responsive
Nowadays, the mobile format is more important than any other you can imagine. Users tend to check absolutely everything on their mobile phones, so it is essential that, from the start, our content is adaptable to this format (although, obviously, to the rest as well). Therefore, we advise you to adapt all your content to the different types of devices on which your email can be displayed, whether it is tables, graphs, images or simply text boxes.
