How to manage your company's email marketing?
Posted: Wed Dec 04, 2024 3:13 am
Creating an effective email campaign can seem like a challenge. However, there are some basic rules you can follow to give your marketing messages the french polynesia business email list best chance of reaching inboxes and being read. These rules will determine how well your company’s email marketing is managed.
Email marketing is the practice of direct marketing through the use of emails. It uses the speed and ease of sending emails to communicate directly with potential customers.
Containing important messages, tips, updates and promotions, this digital marketing tool greatly favors a more lasting and profitable relationship.
Content
How is your email marketing management?
1. Make sure you have accurate customer data
How to know the target audience of a business?
2. Don't send emails without permission
3. Monitor customer action regularly
4. Start a dialogue
5. Welcome new customers
6. Create the email
7. Understand how reputation works
How is your email marketing management?
To find out how you are managing this tool, ask yourself about the company's current situation:
Are my email marketing campaigns being talked about?
Are my campaigns driving traffic to my website?
Are my campaigns generating financial returns?
If you answered “No” to any of them, it’s because you urgently need to review your email marketing strategies.
First, you need to seek to unite three elements: data integrity, relevance and reputation. With that, your foundation is set. From then on, you should follow the guide below to manage email marketing for your company.
1. Make sure you have accurate customer data
Before you even think about starting a new campaign, you need to have a clear understanding of who your ideal target audience is. Take the time to define them; without this research, you’ll be significantly reducing your success rate before you even begin.
How to know the target audience of a business?
Do you know your audience’s demographics and characteristics? Do you have the information that identifies them, such as age, gender, educational background, income, marital status, family life cycle, lifestyle, activities and interests, attitudes and beliefs? The answer to all of this comes from a lot of research!
Your email campaign will be effective when you have real customer data at hand, knowing their profile and behavior, in order to send relevant emails that will attract their attention and make them read them. With this data, you will be able to correctly segment your list and send different content to each segment.
It is difficult to obtain such data, so you need to validate the data you have already obtained and increase its credibility, by monitoring social networks or carrying out market research, for example.
You probably already have a list of contacts . So make sure that all of them are customers or potential customers. Discard those who aren’t: you should always focus on your target audience.
2. Don't send emails without permission
Email marketing is doomed to failure if the recipient has not first given permission to contact you. Unsolicited emails are often marked as spam by users and can turn potential customers into bitter enemies, so ALWAYS ask for permission up front.
Therefore, it is important to pay attention to the following: how did you get the list of contacts you have? Did the contacts allow the sending? Make sure of this before you start contacting them by email.
3. Monitor customer action regularly
Another way to maintain a healthy database is to record and analyze the level of interaction between your contacts. You can observe:
How contacts are responding to offers;
If they stopped clicking on links;
What products/services do they show interest in?
This information will help you refine your email marketing campaigns and encourage engagement with your audience.
4. Start a dialogue
Delivering relevant content is a tough task, but the rewards are great. To give your emails a better chance of avoiding the trash, create a dialogue with your consumers and find out what they want to see in their inbox.
Listening to your customers allows you to gather more data, which in turn helps you deliver more relevant and timely messages.
Email marketing is the practice of direct marketing through the use of emails. It uses the speed and ease of sending emails to communicate directly with potential customers.
Containing important messages, tips, updates and promotions, this digital marketing tool greatly favors a more lasting and profitable relationship.
Content
How is your email marketing management?
1. Make sure you have accurate customer data
How to know the target audience of a business?
2. Don't send emails without permission
3. Monitor customer action regularly
4. Start a dialogue
5. Welcome new customers
6. Create the email
7. Understand how reputation works
How is your email marketing management?
To find out how you are managing this tool, ask yourself about the company's current situation:
Are my email marketing campaigns being talked about?
Are my campaigns driving traffic to my website?
Are my campaigns generating financial returns?
If you answered “No” to any of them, it’s because you urgently need to review your email marketing strategies.
First, you need to seek to unite three elements: data integrity, relevance and reputation. With that, your foundation is set. From then on, you should follow the guide below to manage email marketing for your company.
1. Make sure you have accurate customer data
Before you even think about starting a new campaign, you need to have a clear understanding of who your ideal target audience is. Take the time to define them; without this research, you’ll be significantly reducing your success rate before you even begin.
How to know the target audience of a business?
Do you know your audience’s demographics and characteristics? Do you have the information that identifies them, such as age, gender, educational background, income, marital status, family life cycle, lifestyle, activities and interests, attitudes and beliefs? The answer to all of this comes from a lot of research!
Your email campaign will be effective when you have real customer data at hand, knowing their profile and behavior, in order to send relevant emails that will attract their attention and make them read them. With this data, you will be able to correctly segment your list and send different content to each segment.
It is difficult to obtain such data, so you need to validate the data you have already obtained and increase its credibility, by monitoring social networks or carrying out market research, for example.
You probably already have a list of contacts . So make sure that all of them are customers or potential customers. Discard those who aren’t: you should always focus on your target audience.
2. Don't send emails without permission
Email marketing is doomed to failure if the recipient has not first given permission to contact you. Unsolicited emails are often marked as spam by users and can turn potential customers into bitter enemies, so ALWAYS ask for permission up front.
Therefore, it is important to pay attention to the following: how did you get the list of contacts you have? Did the contacts allow the sending? Make sure of this before you start contacting them by email.
3. Monitor customer action regularly
Another way to maintain a healthy database is to record and analyze the level of interaction between your contacts. You can observe:
How contacts are responding to offers;
If they stopped clicking on links;
What products/services do they show interest in?
This information will help you refine your email marketing campaigns and encourage engagement with your audience.
4. Start a dialogue
Delivering relevant content is a tough task, but the rewards are great. To give your emails a better chance of avoiding the trash, create a dialogue with your consumers and find out what they want to see in their inbox.
Listening to your customers allows you to gather more data, which in turn helps you deliver more relevant and timely messages.