Is your list too small? Find out how to capture more emails
Posted: Wed Dec 04, 2024 3:24 am
Of all the challenges faced by email marketing professionals, growing your email list is one of the biggest. After all, without a large, high-quality list, the final results of your email marketing may be unsatisfactory. So if your list is too small, find out how to capture more emails with the tips in this article.
Especially in the case of online fiji business email list stores that are in the initial phase of operation, it is essential to have a clear and defined strategy for capturing emails. This should be the biggest concern of an online store that is just starting out when it comes to email marketing. There is no point in having the “perfect content strategy” if your list is still very small (e.g.: 1,000 emails). No matter how well you do everything, your conversion will be minimal, given the small reach of the communication. This is completely normal when the list is very small.
The problem is that it is precisely in these stores that are just starting out that the greatest demotivation with email marketing occurs. Many companies end up considering it an “inefficient” medium and abandon its use. This is a shame, because email marketing is the medium with the greatest potential for generating ROI in e-commerce . However, the ROI is proportional to the size and quality of the list, among other factors. But generally speaking, it is around 10,000 list emails that the ROI with email marketing can start to become reasonable. That is why all stores that are just starting out need to reach this mark soon!
If you are on this journey, “halfway”, I have prepared some powerful tips below to boost email capture in your e-commerce, let’s go:
Content
1. Make your newsletter form much more visible
2. Create a splash/pop up to capture emails
3. Send an automatic welcome email
4. Increase website traffic by investing in other media
1. Make your newsletter form much more visible
It's amazing, but I still see most online stores with the newsletter form at the bottom, in the footer. You don't need to be a usability expert to know that a form at the top will be viewed much more than one in the footer! Do you agree?
So, if yours is at the bottom, try to reposition it urgently . Place the form at the top of the site, close to the full banner (above or just below), with eye-catching colors and fonts. This simple change resulted in an increase of over 100% in the capture of emails through this form in some online stores I have worked with.
2. Create a splash/pop up to capture emails
Capturing emails through a form that loads “in front” of the website is a great alternative. Even though you may think it is “annoying” for your users, believe me, there is no evidence that these forms affect navigation and conversion, when they are correctly produced. I have personally measured metrics such as bounce rate and dwell time before and after the splash and I have not recorded any problems.
They have a much higher potential for customer acquisition than the common newsletter subscription form, especially if you offer a discount for the first purchase. So, take advantage of this by offering a discount coupon for the first purchase. It works really well!
3. Send an automatic welcome email
In addition to capturing email addresses, you need to focus on creating engagement as soon as possible. This is done by sending an automatic welcome email. Any reasonable email marketing tool has this feature. With it, as soon as the person signs up, they will receive a welcome email containing the benefit you promised on the form. Deliver exactly what was promised, okay?
4. Increase website traffic by investing in other media.
Especially in the case of online fiji business email list stores that are in the initial phase of operation, it is essential to have a clear and defined strategy for capturing emails. This should be the biggest concern of an online store that is just starting out when it comes to email marketing. There is no point in having the “perfect content strategy” if your list is still very small (e.g.: 1,000 emails). No matter how well you do everything, your conversion will be minimal, given the small reach of the communication. This is completely normal when the list is very small.
The problem is that it is precisely in these stores that are just starting out that the greatest demotivation with email marketing occurs. Many companies end up considering it an “inefficient” medium and abandon its use. This is a shame, because email marketing is the medium with the greatest potential for generating ROI in e-commerce . However, the ROI is proportional to the size and quality of the list, among other factors. But generally speaking, it is around 10,000 list emails that the ROI with email marketing can start to become reasonable. That is why all stores that are just starting out need to reach this mark soon!
If you are on this journey, “halfway”, I have prepared some powerful tips below to boost email capture in your e-commerce, let’s go:
Content
1. Make your newsletter form much more visible
2. Create a splash/pop up to capture emails
3. Send an automatic welcome email
4. Increase website traffic by investing in other media
1. Make your newsletter form much more visible
It's amazing, but I still see most online stores with the newsletter form at the bottom, in the footer. You don't need to be a usability expert to know that a form at the top will be viewed much more than one in the footer! Do you agree?
So, if yours is at the bottom, try to reposition it urgently . Place the form at the top of the site, close to the full banner (above or just below), with eye-catching colors and fonts. This simple change resulted in an increase of over 100% in the capture of emails through this form in some online stores I have worked with.
2. Create a splash/pop up to capture emails
Capturing emails through a form that loads “in front” of the website is a great alternative. Even though you may think it is “annoying” for your users, believe me, there is no evidence that these forms affect navigation and conversion, when they are correctly produced. I have personally measured metrics such as bounce rate and dwell time before and after the splash and I have not recorded any problems.
They have a much higher potential for customer acquisition than the common newsletter subscription form, especially if you offer a discount for the first purchase. So, take advantage of this by offering a discount coupon for the first purchase. It works really well!
3. Send an automatic welcome email
In addition to capturing email addresses, you need to focus on creating engagement as soon as possible. This is done by sending an automatic welcome email. Any reasonable email marketing tool has this feature. With it, as soon as the person signs up, they will receive a welcome email containing the benefit you promised on the form. Deliver exactly what was promised, okay?
4. Increase website traffic by investing in other media.