Another crucial step is creating

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It helps you easily organize which emails you’ll send to which segments, compile data on individual email performance, and the sheet automatically calculates delivery, open, and click-through rates no math required .Email planning template in exceldownload this planning template1. Outline your goals.As with all marketing efforts, the first step is to decide on your desired outcome. Is it to clean up your list? Promote a new product? Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit.

2. Plan with your audience in mind.The key to a great email marketing campaign is understanding turkey mobile phone numbers database your audience and why they subscribe to your emails. When you know this, you can share content with them that directly aligns with their interests.If you have a wide range of subscribers with varying interests, I’d recommend using email segmentation and personalization to make sure you deliver the right content to the right people at the right time.3. Create a campaign timeline.



Another crucial step is creating a timeline. If you’re running a seasonal campaign, you may only send 1-2 emails. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.Tailor the length of your email sequences including follow-ups to the length of the buying cycle and stage the persona is at in the buyer s journey.4. Write high-quality email copy.More often than not, an engaging subject line is what entices me to click on an email, even if it’s from a brand or sender I don’t usually pay attention to.