We tell you how to implement it and use it effectively.
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Why Marketing Automation Is Needed
Marketing automation makes the promotion of individual products or the brand itself more effective, attracts new leads , and increases sales.
It won’t replace marketers, but it will significantly relieve them of their workload—they won’t have to perform routine processes like organizing email newsletters or publishing materials on various resources.
Switching to automated marketing saves the company's budget for many years to come albania phone number resource increases the effectiveness of advertising and minimizes the risk of customer data leakage.
Marketing and sales automation can be implemented in any niche. All organizations, regardless of their size and scope of activity, benefit from the implementation of software that optimizes and accelerates routine processes.
Marketing automation solves several problems at once. It saves company resources, provides detailed analytics, maintains sales at a high level, attracts new clients and even minimizes possible risks.
Services designed for automation segment the audience and select personalized offers. The consumer will come back to you again because you satisfy their needs.
Also, the efficiency of your business will increase significantly if you know which advertising strategies work best. Connect Calltouch Call Tracking and track the sources of incoming calls.
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Track call sources from ads to evaluate them
Invest in the advertising that brings in clients. Listen to calls and improve the work of managers.
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Implementation of complex strategies
A marketing strategy is a set of activities that a company undertakes to attract customers. One of the most popular schemes is drip marketing. It is based on a chain of letters that are sent to potential customers gradually, depending on the actions they take. This strategy produces average results, but if you use it together with marketing automation tools, the efficiency can be improved.
While the software performs routine actions, marketers develop an advertising strategy more focused and targeted. At the same time, automation of marketing processes reduces the risk of errors that occur due to inattention or fatigue of employees. Thus, it minimizes the influence of the human factor.
Email Marketing Targeting
Email and targeting go hand in hand. Your contact database usually contains all the customers in your CRM database – use this to develop relationships with your existing customers.
Divide your audience into different segments using marketing automation tools, and then develop a unique approach for each of them. You will know exactly what each group of your customer base wants to see (for example, sale announcements or guides to specific products).
Targeted email marketing will drive high levels of audience engagement and increase sales by giving your potential customers the information they need to make a positive purchasing decision.
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Search for potential clients
By automating marketing processes, it is easier to predict whether a client will take a conversion action (for example, purchase a product).
To achieve this, use different services. They provide the opportunity to observe the actions that a potential client takes.
If he often opens emails from your brand, signs up for different events, occasionally looks at the catalog with prices, this is a “warm” lead. If the client does not interact with the content, does not respond to email newsletters and does not take other actions in relation to your brand, this is a “cold” lead.
Filter out "cold" clients and interact more with the "warm" audience. When the client base has expanded significantly, you can work on its "cold" part. Tell about the advantages of your product competently and convincingly - this way you can "warm up" this segment of the audience.
Processing, storage and protection of client data
With marketing automation, all information about consumers is in one place - in the CDP (Customer Data Platform). This is a single platform where different data is collected for each client, including demographic and behavioral data.
Storing information in one unified database solves several problems at once:
audience segmentation (e.g. by age and gender);
forecasting target audience behavior;
development of effective marketing campaigns.
Other advantages of CDP are convenience and security.
The fact is that companies that do not use marketing automation often store customer information in different unprotected databases. This not only complicates the work of marketers, but also increases the risk of data leakage.
To receive comprehensive and understandable reports on the results of your marketing strategy, combine data from advertising platforms, CRM systems and other tools in a single interface, connect the Calltouch End-to-End Analytics system.
End-to-end analytics
Evaluate the effectiveness of all advertising campaigns in one window from click to ROI
Invest in advertising that brings in customers
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Communications Analytics
Marketing automation systems collect and provide detailed analytics on all implemented activities. This allows you to objectively evaluate the results of work, optimize marketing campaigns and predict the behavior of the audience.
Communication analytics provides a complete picture of each stage of the sales funnel and the marketing strategy as a whole.
Saving resources
Marketing automation services work continuously. Agree, any marketer who has taken on similar tasks needs rest and material motivation. Programs do not require this.
It is enough to set up the software for automation of marketing processes once and check it from time to time. That's all: there is no need to constantly monitor the work of the tools, change and reconfigure anything. The company's employees have free time to solve other problems. This saves the main resources of the business - time and money.
What processes can be automated?
Automate repetitive work: from posting content in search engines and launching advertising campaigns on social networks to converting leads and receiving detailed analytics. It will take a minimum of time, but will increase sales several times, attract new customers and free up some of the company's resources.
We tell you which marketing tools need to be automated first.
Newsletters
Automate all types of mailings: set up automatic sending of emails, SMS, push, web push and mobile push.
Make the newsletter trigger when a specific action is performed. For example, after placing an order, the customer will automatically receive a thank you letter, and after adding products to the cart, a reminder about the purchase or a discount offer.
Various services not only automate mailings, but also provide data for analytics. You will receive information about whether the user opened the email, and if so, whether it led to the target action.
